DMF Lighting
DMF Luxury
Luxury interiors
Brand storytelling
DMF Luxury
Client
DMF Lighting
Role
Social Strategy, Graphic Design, Content System, Email, Photography, Copywriting
Platforms
Instagram, Website, Marketing Materials
Year
2025
Operating primarily as a B2B, the products DMF offers are widely sought after for high-end homes. They had no brand persona, an empty content bank, and uncertainty about what type of content they should be showcasing. I built a bank of content including interviews, product photography, and progressive content calendars to help jump start their first year on social — 350+ photos and 32 edited videos across five product lines by the time the calendar closed.
The Guiding Idea
When the products are often the last step of a remodel or new build, you need to make sure the end customer is the loudest advocate for your product if your licensed sellers aren't incentivized.
The Work
Product shot
Product shot
Product shot
Product shot
Photo
Photo
Photo
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