Social Strategy, Graphic Design, Content System, Email, Photography, Copywriting
Platforms
Instagram, Website, Marketing Materials
Year
2025
Operating primarily as a B2B, the products DMF offers are widely sought after for high-end homes. They had no brand persona, an empty content bank, and uncertainty about what type of content they should be showcasing. I built a bank of content including interviews, product photography, and progressive content calendars to help jump start their first year on social — 350+ photos and 32 edited videos across five product lines by the time the calendar closed.
The Guiding Idea
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When the products are often the last step of a remodel or new build, you need to make sure the end customer is the loudest advocate for your product if your licensed sellers aren't incentivized.