The biggest festival on earth has a million eyeballs on it, even in the offseason. Announcing lineups was always a labor of love, and on-site you are turning around a piece of content every hour - at least. I learned to be hyper-creative, move fast, and not let perfection get in the way of culture. Three years on the ground added up to 150+ posts, two major lineup announcements, a YouTube documentary launch, and a combined 750M+ impressions.

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